Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Cloud Email Services:
Cloud emails are direct emails sent out on a regular basis to a list of subscribers, customers in one lot. The primary purpose of an email newsletter is to build upon the relationship of the company with their customers/subscribers.
Transactional emails are usually triggered based on a customer’s action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.